What is brainstorming?
Brainstorming is a process where ideas are thrown around in a purposeful way - it’s a team-based method of rapid idea generation.
Why brainstorm online?
Remote ideation allows teams to find new ideas with a variety of people who can diversify concepts and enrich the final outcome.
Template for Brainstorming
- Draw: Visualizing an idea can help you better understand it. Use MURAL’s drawing tool in the left toolbar.
- Follow: Hover over the avatars to follow others and present. The facilitator of the mural can summon everyone to help focus attention.
- Timer: Keep track of time as you’re facilitating by timeboxing activities in a mural. Click on the timer icon at the top of the screen.
- Music: Play music during heads down time. Broadcast music on your smartphone using your computer mic.
For more info about tools, visit here.
- Get a team together that is willing to collaborate online
- Define the problem you’re going to solve
- Research the topic you’re looking into asynchronously before starting
GUIDELINES FOR BRAINSTORMING
Go wild! - think beyond constraints, imagine the impossible.
Build on ideas - add onto other people's ideas instead of rejecting them
Keep it short - Give people a limited amount of time to brainstorm. Use the Timer in MURAL
Stay focused - Remove distractions, turn off notifications, and have a moderator to guide the group
Take turns - Take turns discussing your ideas, mute your microphone and listen when it's not your turn
Diverge & Converge - Come up with as many ideas as possible, then eliminate those that don't fit your goals. Try dot voting
Worst Possible idea
Come up with as many terrible idea sticky notes as possible, then flip them around - bad ideas can bring to light better ideas!
How would you react if you were a different person? Change roles and use different attributes to imagine how you would behave
Choose an image or object from our image search. Write the first attributes that come to mind. Apply those characteristics to solve your problem.
Groupthink is a dangerous side effect of brainstorming. People are more likely to make similar decisions in a group that they normally wouldn’t make. This discourages creativity and individual responsibility.
1. Ideate individually before sharing
2. Use the follow me feature to review and share all ideas
3. Avoid sharing judgement until after the ideation
Take turns explaining the ideas on sticky notes. Organize similar ideas into areas.
Prioritize Ideas with the bullseye framework.
Vote for the best ideas: start a voting session from the upper toolbar. Share the results and work to improve the top idea
Share your ideas! Click on the “SHARE” button on the upper toolbar to invite people to the mural or send them an invitation link.
Set up an experiment and test the idea you choose. Ask people for feedback so you can improve it.