What is a design critique?
Design critiques analyze and provide feedback on a design to identify whether its reaching its objectives. Critiques are usually group conversations that are intended to support the designer(s) in improving the design.
What is not a critique?
Judging or approving a design
An insult on a designers work
Telling people what to do
Sharing personal likes and dislikes
Why give a critique in MURAL?
Advantages of doing a remote design critique in MURAL:
Designers can make their team more involved
Teams can see the entire design flow (not just one page or screen)
Teams can give feedback asynchronously in one place
Anyone can add comments which will remain after the critique
Become a better communicator
Encourage a positive feedback culture
Build on each others’ ideas and improve the design of a product or service
Access the Design Critique Template here.
For more info, visit here.
Rules for Online Design Critiquess
Everyone is equal: nobody's opinion matters more than anyone else's.
Be visual: try drawing your ideas as a story or a sketch.
Be mindful: think before you speak - the designer put a lot of time and thought into the work
Be specific: Explain your thoughts clearly and avoid vague phrases and comparisons
Build on feedback: Improve initial ideas and see how far you can go
Don't take it personally: Designers learn to receive feedback and make decisions later.
Choose 3-6 people with different roles to obtain different perspectives. Rotate people every few weeks.
Create a mural from the Design Critique Template to display the research and the designer’s work.
If the design critique will be done asynchronously, make sure you give enough context to the people who will give feedback.
Run a Design Critique Online
When to Do Critiques?
Design critiques can be done at different phases of a project
Plan them regularly (try once a week) but do them when the designer has done enough work and is ready to iterate on it with the team.
Here are suggestions of what can be done in each phase
Beginning of a Project
Middle of a Project
End of a Project
Give & Receive Feedback
Before you start, share the design critique rules and ensure everyone understands them.
Ask your team to give feedback using the comments. Show that they can right click anywhere in the mural to add a comment.
Reserve the sticky notes for notes, descriptions and instructions.
Example color coding:
✅ Take time to understand the design process
✅ Review the design before adding your feedback
✅ Be positive and constructive in your criticism
✅ Ask questions if you don't understand the designers reasoning
❌ Don’t share personal likes or dislikes that are not related to the project’s goals
❌ Don’t invite yourself to a critique
✅ Specify the kind of feedback you’re looking for
✅ Actively listen to other people’s feedback
✅ Take notes and dig deeper by asking questions
✅ Thank everyone for their feedback, even if it was negative
❌ Don’t take criticisms personally
❌ Don’t react immediately
Follow up & next steps
DESIGNER: Send a follow up message to thank the participants for their feedback and time, then decide which feedback is valuable.
PARTICIPANTS: Respect the designer’s decision after the critique. Designers may not use all the feedback if they’re out of scope
TEAM: Fix a date for the next design critique. Agree on what needs to happen before and what the next critique will be about.